Privacy Policy

1. Purpose of Processing

Perch ("Company") processes personal data to provide and operate the service, manage members, respond to inquiries, and improve security and quality.

Personal data is used only within the disclosed purposes. If purposes change, we provide notice and obtain consent where required by law.

2. Data We Collect

We may collect the following data:

• Account data: email address, password (stored in encrypted form), nickname
• Social login data: provider identifier from Google, Apple, Kakao; email (if provided); profile information (if provided)
• Usage data: device information, access logs, app/web usage records
• Pet bird data: species, name, date of birth, weight, food/water records, and other health-management data entered by users

3. Retention Period

Unless retention is required by law, data is deleted without delay when collection purposes are fulfilled.

When an account is deleted, related data is removed or segregated in a way that cannot be restored or re-identified.

4. Third-Party Services and Processing Entrustment

We may use third-party services or entrust processing to the extent necessary for service operation.

• Google Analytics: usage analytics (access data, device/browser info, usage events)
• Google / Apple / Kakao: social login authentication (provider identifier, email/profile information if provided)
• If third-party providers operate infrastructure overseas, data may be processed outside your country.

5. Data Sharing and Cross-Border Transfers

We do not share personal data with third parties without user consent or legal basis.

Cross-border transfers may occur during entrusted processing and third-party service use. Relevant details (items, country, purpose, retention) are disclosed in this policy or in-service notices.

6. Security Measures

We apply technical and administrative safeguards to protect personal data.

• Encryption for transmission and storage
• Least-privilege access control and internal governance
• Security monitoring and incident response procedures

7. Your Rights

You may request access, correction, deletion, or suspension of processing at any time.

Requests can be submitted through the contact channel below and are handled in accordance with applicable laws.

8. AI Model Service Notice

AI consultation features are provided by the Perch-designed and operated AI model service.

9. Privacy Contact

Email: contact@perch.ai.kr

10. Policy Changes

If this policy changes, we will provide notice at least 7 days before enforcement (30 days for material changes).